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How to Sign Up for the Google Ads Grant and Invite a User

The Google Ads Grant program provides eligible nonprofit organizations, including churches, with free Google Ads advertising.

Written by Paul Cox


How to Sign Up for the Google Ads Grant Account

Step 1: Check Eligibility

  1. Ensure your church meets the Google for Nonprofits eligibility criteria.

  2. Your church must be registered as a charitable organization and have a valid charity status.

Step 2: Enroll in Google for Nonprofits

  1. Go to the Google for Nonprofits website.

  2. Click on Get Started.

  3. Sign in with your church’s Google account or create one if you don't have it.

  4. Complete the enrollment process by following the on-screen instructions.

  5. Submit your church's tax ID and other required documentation for verification.

Step 3: Activate Google Ad Grants

  1. Once your Google for Nonprofits account is approved, sign in to Google for Nonprofits.

  2. Click on the Activate button under Google Ad Grants.

  3. Follow the steps to apply for Google Ad Grants, including completing the pre-qualification survey.

  4. Set up your Google Ads account by following the provided instructions.

Step 4: Configure Your Google Ads Account

  1. Sign in to your new Google Ads account at Google Ads.

  2. Enter your billing information as part of the setup process (note that you will not be billed if you are approved for the grant).


How to Invite a User to Your Google Ad Grants Account

Step 1: Access Account Settings

  1. If you are inviting The Church Co to manage your account, simply email [email protected] and provide us with your account number, which looks like (xxx-xxx-xxxx).

  2. Otherwise, in your Google Ads account, click the Tools & settings icon (wrench icon) in the top right corner.

  3. Under the "Setup" column, click on Access and security.

Step 2: Invite a User

  1. Click the blue + button to add a new user.

  2. Enter their email in the email address field.

Step 3: Send Invitation

  1. After selecting the access level, click Send invitation.

  2. The system will send an email invitation to their email to accept.

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